Titlebook: Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach; Soumi Dutta,álvaro Rocha,Ramanjeet Singh Book 2024 The

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https://doi.org/10.1007/978-3-662-35217-5 a theoretical basis in the academic discussion. This study attempts to evaluate the impact of Influencer Marketing through Instagram among youth. This study also found the different factors which affects the Influencer marketing among youth and how it affects different genders through Instagram.

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Introduction to Influencer Marketing and Data Analytics, innovative method of marketing, “influencers” have a far bigger effect on consumers. The research investigates peoples view and whether or not that perception influences their decisions. Consequently, the aim of this article is to shows the influence of individuals’ behavior?and ascertains how these effects affect customers’ purchasing decisions.

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The Evolution of Influencer Marketing,ing current issues in the IM industry, offering a comprehensive and informative look at the phenomena and concepts surrounding IM. Throughout, we strive to provide a thorough explanation of these phenomena, drawing from academic literature and theory to enhance understanding.

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Sustainability and Influencer Marketing: Measuring the Gap Between Consumer Attitudes and Purchase esults with Friedman Test results and Paired Samples Test revealed that the better purchase behaviour and factors explaining Sustainable consumption have high probability to predict actual purchasing behaviour for FMCG products.

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Metaverse: A New Frontier for Influencer Marketing,fill their marketing objectives using the Case of Metafluence. By scrutinizing the metaverse‘s attributes, various forms of influencer marketing, and the hurdles and prospects encountered by brands, this study aims to furnish invaluable insights for companies eager to capitalize on this innovative milieu.

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Book 2024gement like never before. However, success in this dynamic field requires more than just intuition—it demands a mastery of data analytics and an interdisciplinary approach. Introducing this groundbreaking book equips marketers, analysts, and business leaders with the tools and strategies to navigate

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