| 期刊全稱 | Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach | | 影響因子2023 | Soumi Dutta,álvaro Rocha,Ramanjeet Singh | | 視頻video | http://file.papertrans.cn/168/167246/167246.mp4 | | 發(fā)行地址 | Offers a comprehensive guide to leveraging cutting-edge data analytics in the realm of influencer marketing.Presents detailed case studies and ethical discussions.Helps to unlock the future of influen | | 學科分類 | Information Systems Engineering and Management | | 圖書封面 |  | | 影響因子 | .In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a game-changer, captivating audiences and driving brand engagement like never before. However, success in this dynamic field requires more than just intuition—it demands a mastery of data analytics and an interdisciplinary approach. Introducing this groundbreaking book equips marketers, analysts, and business leaders with the tools and strategies to navigate the complexities of influencer marketing with precision and confidence. Written by leading experts in the field, this comprehensive book explores the intersection of data analytics, consumer behavior, and influencer marketing, offering a holistic perspective on this powerful marketing technique. This book equips the readers with the knowledge and tools to stay ahead of the curve and drive unparalleled success in the ever-evolving world of influencer marketing.. | | Pindex | Book 2024 |
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