Titlebook: Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty; Proceedings of the 2 Harlan E. Spotts C

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Ian Yeoman,Sangkyun Kim,Eerang Park intra-unit collaborative skills as valuable, rare, socially complex, and inimitable knowledge-based resources embedded in the human and social capital of field sales units. Our central argument is that such resources should have strong implications for rent generation and rent appropriation process

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Bokyung Kang,Eerang Park,Sangkyun Kime is a strong relationship between customer satisfaction and loyalty and a firm’s loyalty-oriented internal management factors such as loyalty-oriented marketing strategies, organizational structure, tactics, employee satisfaction and loyalty, and measurement systems. We propose a conceptual model t