| 期刊全稱 | Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty | | 期刊簡稱 | Proceedings of the 2 | | 影響因子2023 | Harlan E. Spotts | | 視頻video | http://file.papertrans.cn/164/163304/163304.mp4 | | 發(fā)行地址 | Includes the full proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference.Offers research and insights into the issues, trends and advances in marketing.Includes contributions rel | | 學(xué)科分類 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science | | 圖書封面 |  | | 影響因子 | .??This volume includes the full proceedings from the 2004?Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled .Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty.. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. .Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the .Journal of the Academy of Marketing Science (JAMS). and .AMS Review.. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing | | Pindex | Conference proceedings 2015 |
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