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Titlebook: Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty; Proceedings of the 2 Harlan E. Spotts C

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發(fā)表于 2025-3-21 17:48:06 | 只看該作者 |倒序瀏覽 |閱讀模式
期刊全稱Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty
期刊簡稱Proceedings of the 2
影響因子2023Harlan E. Spotts
視頻videohttp://file.papertrans.cn/164/163304/163304.mp4
發(fā)行地址Includes the full proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference.Offers research and insights into the issues, trends and advances in marketing.Includes contributions rel
學(xué)科分類Developments in Marketing Science: Proceedings of the Academy of Marketing Science
圖書封面Titlebook: Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty; Proceedings of the 2 Harlan E. Spotts C
影響因子.??This volume includes the full proceedings from the 2004?Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled .Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty.. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. .Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the .Journal of the Academy of Marketing Science (JAMS). and .AMS Review.. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing
Pindex Conference proceedings 2015
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The Role of Human Capital Resources in Rent Generation and Rent Appropriation: Implications for Kno knowledge-based resources, we also explore the role of selling capability and collaborative skills on the salespeople’s rent appropriation power. We discuss the managerial implications of our study and provide future research directions.
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Oral Physiology and Masticationdom sample of real consumers who navigated through the website of a well-known pharmaceutical company, and then responded to a structured, non-disguised questionnaire. Structural equation modeling was used to test the nine hypotheses.
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Ian Yeoman,Sangkyun Kim,Eerang Park knowledge-based resources, we also explore the role of selling capability and collaborative skills on the salespeople’s rent appropriation power. We discuss the managerial implications of our study and provide future research directions.
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2363-6165 Academy’s flagship journals, the .Journal of the Academy of Marketing Science (JAMS). and .AMS Review.. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing978-3-319-38574-7978-3-319-11845-1Series ISSN 2363-6165 Series E-ISSN 2363-6173
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Conference proceedings 2015ssessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty.. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. .Founded in 1971, the Academy of Marketing Science is an inter
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