Titlebook: Consumers, Society and Marketing; A Sustainability Per Dilip S. Mutum,Ezlika M. Ghazali Book 2023 The Editor(s) (if applicable) and The Aut

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Consumption and Consumer Society,delves into the premise of consumer sovereignty, where consumers influence various aspects such as public policy, social welfare, and environmental health through their buying patterns. The critical question posed is the definition of a sovereign consumer and how this notion leads to consumer empowe

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Benefits and Detriments of Marketing,ing the darker side of marketing,?the potential negative consequences and disservices it may render to society, i.e., its disservices to society. Ultimately, methods for ameliorating and redeeming marketing’s impacts on society are identified.

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Ethical Marketing,practices are seen as unethical and unfavourable. We emphasise that to close the “ethics gap” between what society expects of marketers and what they really provide, marketing ethics must take into account cross-cultural practises and concerns as globalisation continues to alter the structure of ent

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