Titlebook: Consumers, Society and Marketing; A Sustainability Per Dilip S. Mutum,Ezlika M. Ghazali Book 2023 The Editor(s) (if applicable) and The Aut

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Book 2023on sustainability. The study of the interface between consumers, society, and marketing is crucial for understanding the complex interactions between individuals and the products and services they consume and the resulting implications. In this book, the authors delve into the latest research and th

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SPER

Margrit Kaufmann,Henning Koch M.A.really provide, marketing ethics must take into account cross-cultural practises and concerns as globalisation continues to alter the structure of enterprises. The chapter then examines the various marketing ethics codes. Finally, we talk about unethical marketing techniques and their consequences.

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https://doi.org/10.1007/978-3-658-09874-2ins why marketing has a role in developing sustainable businesses. We discuss how sustainable marketing is about creating, producing and delivering sustainable solutions with higher net sustainable value.

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2196-7075 into their marketing strategies, and the impact these efforts are having on consumers, the economy, and the planet..Topics covered in this book include:...Evolution of marketing thought.Critique of marketing.S978-3-031-39361-7978-3-031-39359-4Series ISSN 2196-7075 Series E-ISSN 2196-7083

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Book 2023pective. It examines the various ways in which businesses are incorporating sustainability into their marketing strategies, and the impact these efforts are having on consumers, the economy, and the planet..Topics covered in this book include:...Evolution of marketing thought.Critique of marketing.S

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https://doi.org/10.1007/978-3-031-39359-4Consumer empowerment; Customer sovereignty; Sustainable marketing; Ethical marketing; Marketing methods;

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978-3-031-39361-7The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl

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Ungleichheitssensible Hochschullehredelves into the premise of consumer sovereignty, where consumers influence various aspects such as public policy, social welfare, and environmental health through their buying patterns. The critical question posed is the definition of a sovereign consumer and how this notion leads to consumer empowe

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