Titlebook: Ambush Marketing & the Mega-Event Monopoly; How Laws are Abused Andre M. Louw Book 2012 T.M.C. ASSER PRESS, The Hague, The Netherlands, an

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Mega-Event Rights Protection and Competition (Antitrust) Laws, law (or anti-trust) implications of such laws. Chapter 2 examined how the mega-event sponsorship model functions, and hinted at the fact that the modern sports mega-event is a commercial monopoly through which event organisers (and sponsors) pursue excessive market control in interests of the pursu

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Mega-Event Commercial Rights Protection and Human Rights,, by briefly examining the potential human rights implications of such laws. It will examine issues such as the impact of anti-ambushing laws on free speech and on constitutionally protected property rights and the freedom of trade. The discussion will focus attention on the urgent need for the lega