Titlebook: Ambush Marketing & the Mega-Event Monopoly; How Laws are Abused Andre M. Louw Book 2012 T.M.C. ASSER PRESS, The Hague, The Netherlands, an

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Fibrillation

,Cystenbildungen der Bauchspeicheldrüse,ovide to event organisers and their commercial partners by means of . event legislation, from a critical perspective. The conclusion is that this expansion is illegitimate and unjustifiable in this context, and provides a major cause for concern regarding the legitimacy of special event protection laws.

inveigh

GLOSS

盡管

Harnessing Special Laws to Protect Commercial Rights to Sports Mega-Events,ies that have passed such special anti-ambushing laws to countries where event organisers have been forced to resort to only the existing laws available on the statute book or in terms of the common law or otherwise. Some of the special laws discussed in this chapter will be the subject of more in-depth critical scrutiny in the later chapters.

Arthr-

圖畫文字

Mega-Event Commercial Rights Protection and Human Rights,and, specifically, developmental states such as South Africa, India and Brazil, who are more and more frequently bidding for and successfully acquiring the rights to host mega-events, and then called upon to pass laws which undermine fundamental principles of their hard-fought constitutional democracies.

連鎖,連串

1874-6926 he subject, accessible to not only lawyers and legal academiThis book undertakes a critical examination of commercial rights to sports mega-events (focusing on sponsorship), the exclusivity of such rights and the legal implications of the modern mega-event sponsorship model. It examines ambush marke

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