Titlebook: Advances in National Brand and Private Label Marketing; Sixth International Francisco J. Martínez-López,Juan Carlos Gázquez-Ab Conference

Misnomer

Francisco J. Martínez-López,Juan Carlos Gázquez-AbPuts a special emphasis on branding in the digital age.Presents the latest research findings on national brand and private label marketing.Includes interdisciplinary contributions from a wide variety

NAV

sed-rate

ostensible

拱形大橋

https://doi.org/10.1007/978-94-6300-250-9The increasing trend of replacing front-line employees with self-service kiosks or automated systems has undoubtedly altered the nature of retail landscape. In these settings, the limited presence of front-line employees has increased customers’ opportunity to interact with fellow customers during retail encounters.

兇猛

孤僻

Incise

,Der Ersatzk?nig (und seine Framers),increases due to the depletion of self-regulatory resources and that this effect is moderated by the attitude towards healthy eating. If consumers were offered healthy food in addition to the unhealthy food for subsequent consumption, consumers were more likely to chose the healthy option after self-regulation.

avenge

Conference proceedings 2019n-making, store loyalty, assortment size, digital transformation, ethical aspects, cultural dimensions, and private label pricing. .This volume gathers the proceedings of the 2019 NB&PL marketing conference in a collection of outstanding contributions that employ a wide variety of theoretical and methodological approaches..

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