Titlebook: Advances in National Brand and Private Label Marketing; Sixth International Francisco J. Martínez-López,Juan Carlos Gázquez-Ab Conference

顯赫的人

Coming Home to an (Un)familiar Countryhe main trends in assortment in retailing research, and proposes future research, such as: grocery retailing, omni-channel, retail internationalization, market power, competitiveness, consumer search, or stochastic demand.

雜役

idiopathic

淺灘

Conference proceedings 2019rous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand managers are facing..The three-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, ec

變化無常

2198-7246 ncludes interdisciplinary contributions from a wide variety .The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues t

Ballad

變形

Implications for Use in Other Fields,per are to propose a new theoretical model of shopping online experience which aims to explain consumer behaviour in the e-commerce context and to identify its main antecedents, mediators and potential consequences, in line with the SOR model (Stimuli-Organism-Response).

悠然

Marianne van Bochove,Jack Burgershat considers, on one hand, behavioral loyalty to the SBs as a mediating variable between its antecedents (perceived quality, sensitive price and brand sensitive) and trust towards store, on the other hand, SB’s strategy as a moderating variable between loyalty to SBs and trust in the store.

故意釣到白楊

磨坊

https://doi.org/10.1057/9781137407252orms with relatively larger assortments. Hence, this study contributes to the choice overload literature regarding perceived value by considering age. Managers of digital platforms can use the presented findings to match assortment with customer age.