Titlebook: Advances in Advertising Research X; Multiple Touchpoints Enrique Bigne,Sara Rosengren Book 2019 Springer Fachmedien Wiesbaden GmbH, part of

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Borders and Belonging: A MemoirThird-party certification (TPC) seals have been effective communication tools for a long time. To deliver product quality appeal to consumers, many companies use these seals in various communication strategies. TPC seals imply that the designated products and services are approved and endorsed by third-party organizations (TPOs).

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insecticide

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Aleksandr Sautkin,Elena Philippova literature reviews have been performed with regard to the existing methods of measuring patient satisfaction with the primary care physician (e.g., Evans et al. 2007; van Campen et al. 1995; Anhang Price et al. 2014) and researchers have shown increased interest in investigating the antecedents and

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Aleksandr Sautkin,Elena Philippovavisible opinions of others when they decide whether to buy a product or not (Babic Rosario et al., 2016). However, less is known about the role of different review sources and message types: Do sources that are similar to the consumers (e.g., reviewers with the same age) always have a stronger influ

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Nature and Man: Crime and Punishmentlevision where the voice is employed to reach the consumers on a cognitive and an emotional level and motivate them to take action. Regrettably, research into the influence of advertising voices is scant and cross-cultural research is almost non-existent.