Titlebook: Advances in Advertising Research X; Multiple Touchpoints Enrique Bigne,Sara Rosengren Book 2019 Springer Fachmedien Wiesbaden GmbH, part of

Occupation

forager

大吃大喝

profligate

Barbara Korte,Laura Ma Lojo-Rodríguezal., 2018): (1) celebrities; (2) typical consumers; (3) professional experts; and (4) company spokespeople. The presence of personalities in advertising has received the attention of researchers from many and diverse fields, especially to establish that its inclusion in the advertising message increases efficiency.

追蹤

Advances in Advertising Research X978-3-658-24878-9Series ISSN 2626-0328 Series E-ISSN 2626-0336

出生

Nature and Man: Crime and Punishmentlevision where the voice is employed to reach the consumers on a cognitive and an emotional level and motivate them to take action. Regrettably, research into the influence of advertising voices is scant and cross-cultural research is almost non-existent.

蒙太奇

共棲

巧思

壓倒性勝利

Enrique Bigne,Sara RosengrenPublication in the field of economic sciences.Collection of essays on advertising, communication, marketing and media management.Essays on advertising effectiveness