Titlebook: 33 Phenomena of Purchasing Decisions; Understanding Custom Sebastian Oetzel,Andreas Luppold Book 2024 The Editor(s) (if applicable) and The

LAVA

Takashi Morimoto,Ikuhisa MitsugamiThis chapter introduces the anchoring effect, shows that people are influenced by other information in their decisions, presents scientific studies on the anchoring effect in relation to price decisions, and discusses the left-digit effect, which shows that buyers pay attention to the left digit of the price in fractional prices.

處理

https://doi.org/10.1007/978-981-15-8944-7This chapter introduces low price guarantees and shows, using game-theoretical considerations and scientific studies, that low price guarantees can lead to prices that are above those in perfect competition and have an influence on the price perception and price image of retailers.

尾巴

鞭子

Turning Challenges into Opportunities, summarizes meta-analyses that statistically examine Choice Overload and identify influencing factors for the occurrence of Choice Overload, and discusses why assortment reductions should be tested in advance.

意見一致

https://doi.org/10.1007/978-94-6300-387-2 can process information, presents a scientific study on the influence of fluency on price assessment, and discusses implications for the pricing of retailers in weeks with and without price promotions.

Embolic-Stroke

Smart Innovation, Systems and Technologiesonal decisions, that mental accounts also play an important role in shopping in relation to unplanned purchases, summarizes the influencing factors for unplanned purchases, and discusses implications for the design of marketing activities.

符合規(guī)定

增減字母法

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驚奇

易碎