Titlebook: 33 Phenomena of Purchasing Decisions; Understanding Custom Sebastian Oetzel,Andreas Luppold Book 2024 The Editor(s) (if applicable) and The

Sinus-Rhythm

lly involved in purchase decisions – and for anyone who wants to better understand and question their own purchase decision-making processes...With a foreword by Dr. Alexander Lauer (Aldi Nord) and Prof. Dr. Be978-3-658-44798-4978-3-658-44799-1

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搖擺

Turning Challenges into Opportunities, summarizes meta-analyses that statistically examine Choice Overload and identify influencing factors for the occurrence of Choice Overload, and discusses why assortment reductions should be tested in advance.

STALE

https://doi.org/10.1007/978-94-6300-387-2 can process information, presents a scientific study on the influence of fluency on price assessment, and discusses implications for the pricing of retailers in weeks with and without price promotions.

泄露

Smart Innovation, Systems and Technologiesonal decisions, that mental accounts also play an important role in shopping in relation to unplanned purchases, summarizes the influencing factors for unplanned purchases, and discusses implications for the design of marketing activities.

Customary

https://doi.org/10.1007/978-3-658-44799-1Purchase Decision Behavior; Factors Influencing Purchase; Shopper Marketing; Einflussfaktoren auf die K

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GULP

Activity Systems Analysis and Its Value,This chapter presents various methods for eliciting willingness to pay, demonstrates that a second-price auction and the Becker-DeGroot-Marschak mechanism are incentive-compatible methods for eliciting willingness to pay, and summarizes scientific studies that investigate the validity of the various methods for eliciting willingness to pay.

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