Titlebook: Visual Communication Theory and Research; A Mass Communication Shahira Fahmy,Mary Angela Bock,Wayne Wanta Book 2014 Shahira Fahmy, Mary Ang

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History,nning centuries rather than millennia, though that too constitutes considerable territory. Histories of mechanized visual communication have tended to be organized around technology and biographies, with approaches ranging from the traditional chronology to cultural criticism.

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To Whom: Research on the Audiences in Visual Communication,e mental image for anyone born in the late twentieth century will be from the movie, not the event itself. In fact, some young members of the audience had no idea that the movie was based on a real event; Hollywood’s version was their first exposure to the disaster (Romenesko, 2012).

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Book 2014In today‘s multimedia environment, visuals are essential and expected parts of storytelling. However, the visual communication research field is fragmented into several sub-areas, making study difficult. Fahmy, Bock, and Wanta note trends and discuss the challenges of conducting analysis of images across print, broadcast, and online media.

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https://doi.org/10.1057/9781137362155communication; environment; media; multimedia; Online

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With What Effect III: Research on Behavioral Effects of Visual Communication,evidence that suggests that images attract viewers’ attention and holds it. This encourages viewers to think about the visual message in a way that would allow its content to be processed carefully so that it might influence behavior.

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Says What: Research on the Content in Visual Communication,The literature suggests that audiences prefer stories of celebrities, political gossip, and human drama (Shoemaker and Reese, 1996). McQuail (2005) explained that this is why the media tend to personalize complicated events in an effort to make them both more understandable and attractive to the target audience.