Titlebook: Vertical Brand Portfolio Management; Strategies for Integ Diederich Bakker Book 2015 Springer Fachmedien Wiesbaden 2015 Category Management

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書目名稱Vertical Brand Portfolio Management被引頻次




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Part C Planning for Vertical Brand Portfolio Management,ment (VBPM). The chapter will begin with the establishment of general goal criteria that should act as the overall framework of the collaboration between manufacturer and retailer. To engage in VBPM, brand manufacturers are encouraged to thoroughly assess all relevant internal and external factors.

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Book 2015step-by-step planning process includes strategies to thoroughly audit brand portfolios and to review an organisation’s brand management capabilities. The planning process aides brand manufacturers in assessing product categories and in determining retailers for their suitability as cooperation partn

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Diederich Bakkerendas and in following the words of N. Boileau, who he is fond of quoting: “Ce qui se concoit bien s’énonce clairement et le mots pour le dire arrivent aisement”--if things are well conceived they can be clearly expressed and the words will come smoothly. This line, perhaps more than any other, expr

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Book 2015cally integrated brand portfolios. Based on numerous international case studies, the author offers brand manufacturers and retailers practical tools to consider collaborations in the production and management of private labels.