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Titlebook: User-Generated Content and its Impact on Branding; How Users and Commun Severin Dennhardt Book 2014 Springer Fachmedien Wiesbaden 2014

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Severin Dennhardt associated with China‘s rapid growth. Since initiating the reforms and open policy, China has achieved tremendous success. China‘s rapid growth is now a driving force in the global economy and is achieving unprecedented rates of poverty reduction. However, China also faces a number of sustainabilit
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Severin Dennhardtd geography, this book demonstrates that product innovation clusters spatially in regions which provide concentrations of the knowledge needed for the commercialization process. The book develops a conceptual model which links the location of new product innovations to the sources of these knowledge
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supplementary material: The geography of networks and R&D collaborations, in particular the spatial dimension of interactions between organisations performing joint R&D, have attracted a burst of attention in the last decade, both in the scientific study of the networks and in the policy sector. The
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Research Settinge way we use the Internet, communicate with others, and search for information. As consumers are becoming more familiar with advanced communication and media technologies, they now have to be recognized as active creators instead of passive, consuming participants (Kozinets, Hemetsberger and Schau 2
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