| 書目名稱 | Understanding User-Web Interactions via Web Analytics |
| 編輯 | Bernard J. Jim Jansen |
| 視頻video | http://file.papertrans.cn/942/941695/941695.mp4 |
| 叢書名稱 | Synthesis Lectures on Information Concepts, Retrieval, and Services |
| 圖書封面 |  |
| 描述 | This lecture presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data. The lecture first provides an overview of Web analytics, providing in essence, a condensed version of the entire lecture. The lecture then outlines the theoretical and methodological foundations of Web analytics in order to make obvious the strengths and shortcomings of Web analytics as an approach. These foundational elements include the psychological basis in behaviorism and methodological underpinning of trace data as an empirical method. These foundational elements are illuminated further through a brief history of Web analytics from the original transaction log studies in the 1960s through the information science investigations of library systems to the focus on Websites, systems, and applications. Following a discussion of on-going interaction data within the clickstream created using log files and page tagging foranalytics of Website and search logs, the lecture then presents a Web analytic process to convert these basic data to meaningful key performance indicators in order to measure likely converts that are |
| 出版日期 | Book 2009 |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-031-02264-7 |
| isbn_softcover | 978-3-031-01136-8 |
| isbn_ebook | 978-3-031-02264-7Series ISSN 1947-945X Series E-ISSN 1947-9468 |
| issn_series | 1947-945X |
| copyright | Springer Nature Switzerland AG 2009 |
|Archiver|手機(jī)版|小黑屋|
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