Titlebook: Understanding Search Engines; Dirk Lewandowski Book 2023 The Editor(s) (if applicable) and The Author(s), under exclusive license to Sprin

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Search Result Presentation,edge Graph. These changes made the result pages more attractive and increased the number of choices available. However, they also allow search engine providers to guide users’ attention in a targeted way, e.g., leading them to the provider’s offerings.

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Search Engine Optimization (SEO),chniques are used for this, ranging from simple text modification to complex procedures that consider the linking structure on the Web. The chapter provides an overview of search engine optimization techniques and discusses the implications of search engine optimization on result quality.

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978-3-031-22788-2The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl

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Alternatives to Google,This chapter focuses on the existing alternatives to Google. First, it shows different definitions of what makes a search engine an alternative search engine. Then, based on fundamental considerations and concrete search scenarios, it shows in which cases it is worth switching to a different search engine.

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The Deep Web,The part of the Web that cannot be or is not captured by search engines is referred to as the Deep Web. In this chapter, we discuss the role of the Deep Web, how its content can be accessed, and search engines’ approaches to integrating at least part of the Deep Web in their indexes.

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Dirk LewandowskiProvides a broad introduction to search engines for students and professionals in various fields.Integrates technical, user, internet-based research, economic, and societal perspective.Shows the impli