Titlebook: Understanding Proactive Customer Orientation; Construct Developmen Dennis Herhausen Book 2011 Gabler Verlag | Springer Fachmedien Wiesbaden

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書目名稱Understanding Proactive Customer Orientation影響因子(影響力)




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書目名稱Understanding Proactive Customer Orientation網(wǎng)絡(luò)公開度




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書目名稱Understanding Proactive Customer Orientation被引頻次




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Introduction,buster experienced a high popularity and tremendous growth, including well known advertising campaigns during the Super Bowl. Blockbuster became a multi-billion dollar company with over 6,500 stores in the U.S. and 17 countries worldwide, and the world leader for video renting. During this time, Blo

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Scale Development,ented climate and proactive customer-oriented processes follows the guidelines of Churchill (1979), Gerbing and Anderson (1988), and DeVellis (2003) and is based on the conceptualizing of the two constructs in Chapter 2.5. First I point out some limitations of existing scales and explain the need to

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Hypotheses Testing and Results,study of business units was considered to be the ideal way of inquiry in the current context. Firstly, the quantitative survey complement and co-operate with the explorative research from the previous chapters and the qualitative methods employed in the next chapter to gain richer insights (see Chap