Titlebook: Understanding Luxury Fashion; From Emotions to Bra Isabel Cantista,Teresa Sádaba Book 2020 The Editor(s) (if applicable) and The Author(s),

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Speedy Tuesday: Omega’s Adoption of Communication 4.0tions conducted by the Omega watch brand and the Speedy Tuesday community on Instagram. Our findings point to a profound evolution in communication codes that are based on a co-creation dynamic with lovers of the brand, relayed on social networks. This development has led to what we have called “com

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Rapha: Weaving Story Strands of Luxuryeautiful publications. Since 2004, it has enjoyed year-on-year growth and in 2016 sales increased almost 30% to ￡63 million (Wood .). This chapter critiques how we can know that and know how (Roberts and Armitage in Critical Luxury Studies: Art, Design, Media, Edinburgh University Press, Edinburgh,

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Book 2020e idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis

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performance degradation factors of PMEMB which have strong correlation with time factors are analyzed systematically. It is considered that the electrochemical corrosion of iron-based friction pair is the main weak link of performance degradation of the PMEMB. Based on the analysis of the physical p