Titlebook: Understanding Audiences, Customers, and Users via Analytics; An Introduction to t Bernard J. Jansen,Kholoud K. Aldous,Soon-gyo Jung Book 20

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Data Preprocessingf your analytics efforts, and make better-informed decisions. Moreover, this chapter aims to equip you with the necessary knowledge to effectively tackle complex and noisy data, enabling you to unlock your organization’s full potential for data mining and analytics.

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Social Media AnalyticsWith its insights into customer behavior and its ability to detect shifting trends in social data, social media analytics can provide a clear picture of how customers move from your social media presence to making purchases.

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Persona Analyticsquantitative data. In this chapter, we discuss the definition of persona analytics, reasons for its existence, potential use cases for persona analytics, and future directions for employing personas in web and social media analytics.

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Website Analyticse goals and content of the web platform. Finally, this chapter presents several analytic tools and explains how to choose the right tool for the web platform’s needs. The ultimate goal of this chapter is to provide methods for increasing revenue and customer satisfaction through careful analysis of visitor interaction with a web platform.

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Book 2024s, such as online surveys, crowdsourcing, eye tracking, mouse tracking, social media APIs, search logs, and analytics triangulation. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics. The authors conclude by examining the validity of online analytics..

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