| 書目名稱 | Trust of Potential Buyers in New Entrepreneurial Ventures |
| 副標(biāo)題 | An Analysis of Trust |
| 編輯 | Gunnar Wiedenfels |
| 視頻video | http://file.papertrans.cn/931/930536/930536.mp4 |
| 叢書名稱 | Entrepreneurship |
| 圖書封面 |  |
| 描述 | The concept of customer loyalty has come to play an important role in established businesses. It is a well-known fact that a higher level of customer loyalty leads to greater company success. As a result, instruments of Relationship Marketing and the role played by trust and the creation of trust are becoming increasingly important. This is also the case with young enterprises: Brinkmann, for example, has ascertained that customer loyalty can contribute to success even in the early stages of company development. However, the role played by trust in this process until now appears to have been insufficiently researched. There is agreement on principle that trust is also important for New Entrepreneurial Ventures. There is, however, a lack of clarity with regard to a suitable concept of trust so that Welter und Smallbone (2006) declare a “need for greater conceptual clarity with respect to the various forms of trust and the interrelationships between them”. A series of studies is in fact already available in which theoretical models of trust are discussed; however, the scientific discussion has hitherto particularly lacked a broad empirical validation of the models considered. It woul |
| 出版日期 | Book 2009 |
| 關(guān)鍵詞 | Customer Relationship; Entrepreneurship; Junge Unternehmen; New Entrepreneurial Venture; New Venture; Ver |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-8349-9495-0 |
| isbn_softcover | 978-3-8349-1673-0 |
| isbn_ebook | 978-3-8349-9495-0Series ISSN 2627-2547 Series E-ISSN 2627-2555 |
| issn_series | 2627-2547 |
| copyright | Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2009 |
|Archiver|手機版|小黑屋|
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