| 書目名稱 | The Wine Wars | | 副標題 | The Mondavi Affair, | | 編輯 | Olivier Torrès | | 視頻video | http://file.papertrans.cn/923/922277/922277.mp4 | | 圖書封面 |  | | 描述 | This work describes California-based wine producer Robert Mondavi‘s failure to set up business in a small, world-renowned wine-producing village in southern France. The ‘Mondavi affair‘ illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business. | | 出版日期 | Book 2006 | | 關鍵詞 | business; culture; France; geography; globalisation; globalization; heart; history; history of mathematics; s | | 版次 | 1 | | doi | https://doi.org/10.1057/9780230624917 | | isbn_softcover | 978-1-349-28046-9 | | isbn_ebook | 978-0-230-62491-7 | | copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2006 |
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