| 書目名稱 | The Virtues of Green Marketing |
| 副標題 | A Constructive Take |
| 編輯 | Erik Bengtson,Oskar Mossberg |
| 視頻video | http://file.papertrans.cn/923/922059/922059.mp4 |
| 概述 | Reveals how ‘green‘ corporate rhetoric can be a force for good.Offers an alternative view of what a marketer should strive for in terms of concrete rhetorical practice.Offers analysis on the discussio |
| 叢書名稱 | Rhetoric, Politics and Society |
| 圖書封面 |  |
| 描述 | .This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable market economy. The work explores the transformative power inherent in green promises and sets a vision of what green marketers should strive for. Engaging with selected research on organizational theory, the authors negotiate the conflicting paradigms of rhetorical theory and their relation to the study of corporate legitimation practices. The resulting theoretical framework provides an analytical scheme that can be useful in various disciplines – such as sociology, economics, law, marketing theory, and communication. It also illustrates how we can find new answers to contemporary challenges by re-imagining rhetoric..This is an open access book.. |
| 出版日期 | Book‘‘‘‘‘‘‘‘ 2023 |
| 關鍵詞 | climate rhetoric; Sustainability; Greenwashing; qualitative analysis of communication; rhetorical studie |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-031-32979-1 |
| isbn_ebook | 978-3-031-32979-1Series ISSN 2947-5147 Series E-ISSN 2947-5155 |
| issn_series | 2947-5147 |
| copyright | The Editor(s) (if applicable) and The Author(s) 2023 |
|Archiver|手機版|小黑屋|
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