| 書目名稱 | The Value of Information Updating in New Product Development |
| 編輯 | Christian Artmann |
| 視頻video | http://file.papertrans.cn/922/921922/921922.mp4 |
| 概述 | Includes supplementary material: |
| 叢書名稱 | Lecture Notes in Economics and Mathematical Systems |
| 圖書封面 |  |
| 描述 | .Managing uncertainty in new product development projects for improved valuation and decision making is one of the most complex and challenging problems in operations management. It is important for any corporation depending on the success of new products and innovations. This work shows how uncertainty can be handled and partly resolved by conducting an information update during the development process. It is one of the first comprehensive models that combine statistical decision theory in form of Bayesian analysis with a real options framework for projects exposed to different sources of uncertainty. The proposed framework makes an important theoretical contribution in addressing this problem, while at the same time being of significant value to managers who face the difficult task of evaluating and managing complex product development projects.. |
| 出版日期 | Book 2009 |
| 關(guān)鍵詞 | Bayesian Updating; D Projects; Decision Making; Imitation; R& Real Options; STATISTICA; Value of Inform |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-540-93833-0 |
| isbn_softcover | 978-3-540-93832-3 |
| isbn_ebook | 978-3-540-93833-0Series ISSN 0075-8442 Series E-ISSN 2196-9957 |
| issn_series | 0075-8442 |
| copyright | Springer-Verlag Berlin Heidelberg 2009 |
|Archiver|手機(jī)版|小黑屋|
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