| 書(shū)目名稱 | The Valuation of Intangible Assets | | 副標(biāo)題 | An Exploration of Pa | | 編輯 | Philipp Sandner | | 視頻video | http://file.papertrans.cn/922/921909/921909.mp4 | | 叢書(shū)名稱 | Innovation und Entrepreneurship | | 圖書(shū)封面 |  | | 描述 | Companies need intangible assets such as knowledge and brands to develop and to sell new products. Although intangibles become increasingly important, formal reporting procedures to reliably assess their monetary value do not exist. In his dissertation, Philipp Sandner aims at examining portfolios of intellectual property (IP) rights to assess the market valuation of companies’ intangible assets. Specifically, patents and trademarks are used to approach technology-based and market-based assets, resp- tively. He applies econometric methods to a unique dataset which he assembled specifically for the purpose of this thesis. The thesis consists of four main chapters. First, Philipp Sandner presents in some detail the European trademark system. Research in business administration and e- nomics has rarely relied on trademark data, and the complexity of the institutions is presumably one reason for the current dearth of studies. The first chapter in this study creates a sound foundation for the subsequent chapters. It is also helpful to other researchers who wish to understand the trademark system. The next chapter analyzes the contribution of R&D, patents and trademarks to companies’ mar | | 出版日期 | Book 2010 | | 關(guān)鍵詞 | Forschung & Entwicklung; brands; knowledge; portfolio; stock-market | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-8349-8393-0 | | isbn_softcover | 978-3-8349-1774-4 | | isbn_ebook | 978-3-8349-8393-0Series ISSN 2627-1168 Series E-ISSN 2627-1184 | | issn_series | 2627-1168 | | copyright | Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2010 |
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