| 書目名稱 | The Seven Principles of WOM and Buzz Marketing |
| 副標題 | Crossing the Tipping |
| 編輯 | Panos Mourdoukoutas,George J. Siomkos |
| 視頻video | http://file.papertrans.cn/920/919672/919672.mp4 |
| 概述 | First book to explain how to turn WOM into BUZZ.Exceeds competitive titles by explaining why WOM campaigns work for some products, while fail for others.Includes supplementary material: |
| 圖書封面 |  |
| 描述 | .Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers!..The transformation of a desire for a product into an "epidemic" was, is and will always be the dream of each and every marketer. For some marketers this dream becomes reality. For others it remains simply a fantasy. "The?Seven Principles of WOM and Buzz Marketing" offers the essential tools –?seven simple steps – to launch an effective WOM and buzz campaign that helps products to cross the tipping point and to reach the mass market:..Begin with the consumers..Be innovative..Target the right group..Create the right message..Find the right environment. |
| 出版日期 | Book 20101st edition |
| 關鍵詞 | Advertising; Campaigning; Launch; Marketing; Mass Consumer Market; Word of Mouth; viral marketing |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-642-02109-1 |
| isbn_softcover | 978-3-642-42517-2 |
| isbn_ebook | 978-3-642-02109-1 |
| copyright | Springer-Verlag Berlin Heidelberg 2010 |
|Archiver|手機版|小黑屋|
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