Titlebook: The Sensory Evaluation of Dairy Products; Stephanie Clark,MaryAnne Drake,Kerry Kaylegian Textbook 2023Latest edition The Editor(s) (if app

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Lecture Notes in Computer Science creating strong brands. Besides serving as the main competitive advantage, branding also enhances shareholder value in the medium and long term. As has been argued throughout this book, this is easier said than done, given the dominant Asian business mindset of trading and sales.

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