| 書目名稱 | The Product Manager‘s Toolkit? | | 副標題 | Methodologies, Proce | | 編輯 | Gabriel Steinhardt | | 視頻video | http://file.papertrans.cn/918/917766/917766.mp4 | | 概述 | Provides a consistent and holistic approach to product management.Covers both, conceptual and practical levels of product management.Details the Blackblot PMTK Methodology?, a globally adopted best pr | | 叢書名稱 | Management for Professionals | | 圖書封面 |  | | 描述 | .This book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers all aspects of product management. ?It helps students of product management, product management practitioners, product management organizations, and corporations understand the value, theory, and implementation of product management. ?It outlines a practical approach to clarify role definitions, identify responsibilities, define processes and deliverables, and improve the ability to communicate with stakeholders. ?The book details the fundamentals of the Blackblot Product Manager‘s Toolkit? (PMTK) product management methodology, a globally adopted best practice.. | | 出版日期 | Book 2017Latest edition | | 關(guān)鍵詞 | marketing; product management; product manager; product marketer; product marketing; product planning; sal | | 版次 | 2 | | doi | https://doi.org/10.1007/978-3-319-49998-7 | | isbn_softcover | 978-3-319-84296-7 | | isbn_ebook | 978-3-319-49998-7Series ISSN 2192-8096 Series E-ISSN 2192-810X | | issn_series | 2192-8096 | | copyright | Springer International Publishing AG 2017 |
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