Titlebook: The Paradox of Points; Theoretical Foundati S?ren K?cher Book 2015 Springer Fachmedien Wiesbaden 2015 Consumer choice behavior.Experimental

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書目名稱The Paradox of Points影響因子(影響力)




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書目名稱The Paradox of Points網(wǎng)絡(luò)公開度學科排名




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https://doi.org/10.1007/978-3-658-09543-7Consumer choice behavior; Experimental research; Loyalty program memberships; Theories of choice; Violat

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S?ren K?cherPublication in the field of economic science.Includes supplementary material:

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2627-1982 ne of the most fundamental assumptions of rational choice theory and thus contributes to a better understanding of when and why people deviate from rational decision-making.978-3-658-09542-0978-3-658-09543-7Series ISSN 2627-1982 Series E-ISSN 2627-2008

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Book 2015 of points, miles, or stamps credited for every purchase and required for reward redemption—on the central consumer decisions in loyalty program memberships. In sum, the results of twelve empirical studies reveal that high magnitude currencies improve the attractiveness of medium collection but enta

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2627-1982 e paradoxical effects of the magnitude of a loyalty program medium—i.e. the sheer number of points, miles, or stamps credited for every purchase and required for reward redemption—on the central consumer decisions in loyalty program memberships. In sum, the results of twelve empirical studies reveal

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Book 2015ces. In addition, this dissertation discovers a violation of one of the most fundamental assumptions of rational choice theory and thus contributes to a better understanding of when and why people deviate from rational decision-making.

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