| 書(shū)目名稱 | The Modern Customer – the PHANTOM | | 副標(biāo)題 | Customers on the Run | | 編輯 | Livia Rainsberger | | 視頻video | http://file.papertrans.cn/915/914184/914184.mp4 | | 概述 | Guide to dealing with a new type of client.Sales processes and approaches to customer acquisition and retention.With provocative approaches, innovative strategies and examples | | 圖書(shū)封面 |  | | 描述 | .This book shows how companies can - and must - adapt their sales strategies and processes to changing customer expectations in times of digital transformation and markets volatility. How can sales address, win and retain the modern customer, an intangible PHANTOM in the digital space?.The digital world is characterized by eagerness, ease and enthusiasm. Nowadays, people have unlimited and instant access to manifold information and thus they believe to be knowledgeable, autonomous and independent. As customers, they actively elude traditional sales and marketing on their way to a buying decision - in B2C and B2B alike. To reach these modern customers, companies must synchronize their sales approaches with their customers‘ decision-making processes and rethink selling. In this context, the author offers a wealth of suggestions with examples and provocative theses.. .A stirring and inspiring book for anyone interested in state-of-the-art sales and marketing: sales management and staff or entrepreneurs and start-ups.. | | 出版日期 | Book 2023 | | 關(guān)鍵詞 | Book Selling to Modern Customers; Digital distribution book; Distribution strategy; Sales Transformatio | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-658-39196-6 | | isbn_softcover | 978-3-658-39198-0 | | isbn_ebook | 978-3-658-39196-6 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies |
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