| 書目名稱 | The Marketing-Sales-Finance Triangle | | 副標(biāo)題 | An Empirical Investi | | 編輯 | Dirk Weissbrich | | 視頻video | http://file.papertrans.cn/914/913655/913655.mp4 | | 圖書封面 |  | | 描述 | This thesis addresses important research gaps in the literature on the marketing-finance interface. While there have been considerable research activities on marketing-finance topics such as marketing assets or marketing metrics, only few scholars have looked at the organizational interface between marketing and finance. We know surprisingly little about how marketing, sales, and finance units actually work together within organizations.In his PhD thesis Dirk Weissbrich chooses a qualitative research design to gain insight into this unknown organizational phenomenon. Drawing on 78 face-to-face interviews with managers from marketing, sales, and finance in 42 companies, the author develops a better understanding of the organizational link between marketing, sales, and finance units. Specifically, Dirk Weissbrich makes three major research contributions. First, the author introduces the idea of the marketing-sales-finance triangle and explores eight finance-related key interaction fields and decision areas: (1) Plans & Budgets, (2) Reports & Analyses, (3) Cost Optimization, (4) Calculations & Investment Management, (5) Financial Accounting, (6) Debtor Management, (7) Compliance & Ris | | 出版日期 | Book 2009 | | 關(guān)鍵詞 | Best Practices; Finance; Fundamental Developments; Key Managerial Challenges; Marketing-Sales-Finance; Ro | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-8349-8415-9 | | isbn_softcover | 978-3-8349-1921-2 | | isbn_ebook | 978-3-8349-8415-9 | | copyright | Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2009 |
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