| 書目名稱 | The Four Speeches Every Leader Has to Know | | 編輯 | B?rd Norheim,Joar Haga | | 視頻video | http://file.papertrans.cn/910/909940/909940.mp4 | | 概述 | Provides an insightful practical introduction drawing upon classical rhetorical theory.Includes a rhetorical dictionary for political and business leaders.Explores speeches given by world leaders, fro | | 圖書封面 |  | | 描述 | .This book provides a rhetorical manual for political and business leaders to motivate followers even in times of hardship. It covers the fine art of persuasion and argues that there are four speeches every leader has to know: the opening speech, the executioner speech, the consolation speech, and the farewell speech. The authors explore how leaders could speak in order to appear credible to an audience, and they argue that the leader has to take on suffering and give meaning to the suffering people experience. The book analyzes speeches from a wide variety of speakers, including Sir Winston Churchill, Barack Obama, Nelson Mandela, and Angela Merkel, and ends with a rhetorical dictionary for leaders to help readers familiarize themselves with helpful terms from rhetorical theory.??.? ? ? ??.? ??.? ? ? ? ?. | | 出版日期 | Book 2020 | | 關鍵詞 | opening speech; executioner speech; consolation speech; farewell speech; speaking with authority; rhetori | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-19974-6 | | isbn_ebook | 978-3-030-19974-6 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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