| 書目名稱 | The Essence of Research Methodology | | 副標題 | A Concise Guide for | | 編輯 | Jan Jonker,Bartjan Pennink | | 視頻video | http://file.papertrans.cn/909/908930/908930.mp4 | | 概述 | Concise introduction to different research approaches in management science.Instructions how to select an appropriate method given a particular research question.Boxes with exercises and checklists.Ex | | 圖書封面 |  | | 描述 | Methodology is a field which is indisputably complex. In the academic world, it is often said to be important, yet in everyday academic practice, it is not always treated accordingly. In teaching, methodology is often a mandatory course. Usually, it consists of learning how to adopt several common approaches when doing research, and how to conceive a research design (often leading to a survey). This usually leads to collecting data on a modest scale and – when the opportunity arises – analysing the data with the help of some statistics. Ask the students of their opinion at the end of such a course and they tend to heave a deep sigh of relief and say, “I have got through it. ” Then their real courses start again, in which methodology often does not play a role at all. We are of the opinion that writing-off methodology in this way is a real pity. It ignores the valuable role that methodology should play in academic teaching as a whole. Here, methodology is presented as a form of thinkingand acting that, while obviously entailing research work, can also include the design and change of organisations. This broad approach has been purposefully chosen, as it is almost obvious from resear | | 出版日期 | Textbook 2009 | | 關鍵詞 | Applied Business Research; Design; Management Studies; Qualitative Research Methods; Quantitative Resear | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-540-71659-4 | | isbn_softcover | 978-3-642-42478-6 | | isbn_ebook | 978-3-540-71659-4 | | copyright | Springer-Verlag Berlin Heidelberg 2009 |
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