| 書目名稱 | The College Textbook Publishing Industry in the U.S. 2000-2022 |
| 副標(biāo)題 | The Search for Compe |
| 編輯 | Albert N. Greco |
| 視頻video | http://file.papertrans.cn/907/906379/906379.mp4 |
| 概述 | Presents an original overview and analysis of the changing college textbook market in the US.Covers the financial aspects of publishing textbooks in the twenty-first century.Supported by detailed stat |
| 叢書名稱 | Marketing and Communication in Higher Education |
| 圖書封面 |  |
| 描述 | .This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers. The various sections in this book offers a comprehensive analysis of the substantive developments, problems, and concerns about a myriad of major issues that confronted the higher education textbook sector after 2000. Chapters incorporate highly reliable textbook statistical sources as well as a review of some marketing theories utilized by these publishers (e.g., understanding the threat of substitute products; the sale of used and rental texts; the sale of new digital textbooks).??. |
| 出版日期 | Book 2023 |
| 關(guān)鍵詞 | college textbooks; publishing business; intellectual property infringement; Educational Materials; Textb |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-031-30415-6 |
| isbn_ebook | 978-3-031-30415-6Series ISSN 2946-4595 Series E-ISSN 2946-4609 |
| issn_series | 2946-4595 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
|Archiver|手機(jī)版|小黑屋|
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