| 書(shū)目名稱 | Television Goes Digital | | 編輯 | Darcy Gerbarg (Senior Fellow President, DVI, Ltd.) | | 視頻video | http://file.papertrans.cn/903/902862/902862.mp4 | | 概述 | Timely: digital television becomes mainstream in 2009, and this title will serve as a guide to its implications.Features contributions from industry insiders and researchers from a variety of discipli | | 叢書(shū)名稱 | The Economics of Information, Communication, and Entertainment | | 圖書(shū)封面 |  | | 描述 | .Television has become a ubiquitous part of our lives, and yet its impact continues to evolve at an extraordinary pace. The evolution of television from analog to digital technology has been underway for more than half a century. Today‘s digital technology is enabling a myriad of new entertainment possibilities. From jumbotrons in cyberspace to multi-dimensional viewing experiences, digital technology is changing television. Consequently, new advertising metrics that reflect the new viewer habits are emerging. The ability to capture a viewer‘s interactions changes the advertising proposition. Telephone and wireless companies are challenging the traditional mass media providers - broadcasters, cable and satellite companies - and they’re all finding ways to deliver TV programming, video content and Internet offerings to large and small screens in the home and on the go. ...This volume showcases insights from industry insiders and researchers from a variety of disciplines. It explores the economic, cultural, technical, and policy implications of digital television, addressing such questions as: How will content be monetized in the future? What programming opportunities become possible | | 出版日期 | Book 2009 | | 關(guān)鍵詞 | Broadcast Media; Digital Content; Digital Media; Digital Television; Entertainment Industry; High-Definit | | 版次 | 1 | | doi | https://doi.org/10.1007/978-0-387-79978-0 | | isbn_softcover | 978-1-4419-2735-4 | | isbn_ebook | 978-0-387-79978-0Series ISSN 1868-0453 Series E-ISSN 1868-0461 | | issn_series | 1868-0453 | | copyright | Springer-Verlag New York 2009 |
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