| 書目名稱 | Telephone Surveys in Europe |
| 副標題 | Research and Practic |
| 編輯 | Sabine H?der,Michael H?der,Mike Kühne |
| 視頻video | http://file.papertrans.cn/903/902835/902835.mp4 |
| 概述 | Offers suggestions and advice on how to conduct surveys.Addresses the challenge so-called “mobile-only” households for survey research.Examins the optimal sample allocation, costs and benefits |
| 圖書封面 |  |
| 描述 | .The first part of this book deals with the coverage of landline and mobile phones in Europe. It presents an overview of the coverage and the use of phones as well as the resulting strategies for telephone surveys. The second part addresses the challenge of so-called “mobile‐only” households for survey research. Numerous statisticians present new sampling strategies like dual frame designs and findings of current projects. In dual frame designs, respondents are contacted both via mobile phone and landline. The third part focuses on the usage of mobile phones in the general population, while the fourth part of examines if different modes of data collection (mobile vs. landline) have an impact on the response quality. The last part analyses the first chapter and offers suggestions and advice on how to conduct surveys and polls, in both academic and market research.. |
| 出版日期 | Book 2012 |
| 關鍵詞 | Market research; Mobile-only households; Response Quality; Sampling Stratgies; Telephone polls |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-642-25411-6 |
| isbn_softcover | 978-3-642-44519-4 |
| isbn_ebook | 978-3-642-25411-6 |
| copyright | Springer-Verlag Berlin Heidelberg 2012 |
|Archiver|手機版|小黑屋|
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