| 書(shū)目名稱 | Taking Down Goliath | | 副標(biāo)題 | Digital Marketing St | | 編輯 | Kevin M. Ryan,Rob Spider Graham | | 視頻video | http://file.papertrans.cn/901/900412/900412.mp4 | | 概述 | This book is for the mid-market products that don‘t have thousands upon thousands of dollars to spend on advertising.A holistic guide to digital marketing, from SEO, to twitter, to banner ads, to emai | | 圖書(shū)封面 |  | | 描述 | Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it. | | 出版日期 | Book 2014 | | 關(guān)鍵詞 | Advertising; design; evaluation; Facebook; management; marketing; Marketing Tools; search engine marketing | | 版次 | 1 | | doi | https://doi.org/10.1057/9781137444219 | | isbn_softcover | 978-1-349-49558-0 | | isbn_ebook | 978-1-137-44421-9 | | copyright | Kevin M. Ryan and Rob “Spider” Graham 2014 |
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