Titlebook: Successful Wine Marketing; Kirby Moulton (Economist, Emeritus),James Lapsley Book 2001 Springer Science+Business Media New York 2001 wine

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Tracking Retail Sales market shares. The data can be analyzed in conjunction with U.S. Census and panel data that record consumer demographic information, preferences, brand recognition, and purchase behavior to guide decisions about product characteristics, positioning, pricing, and promotion. Scanning data covers sale

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