Titlebook: Studies in Consumer Demand — Econometric Methods Applied to Market Data; Jeffrey A. Dubin Book 1998 Springer Science+Business Media New Yo

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,The Demand for Branded and Unbranded Products—An Econometric Method for Valuing Intangible Assets,st, Mighty Dog (dog food), and Fancy Feast (cat food). These five brands were among Carnation’s best known brands; each has a relatively large market share, and each commands a price premium relative to its unbranded competitors.

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conometric theory. In each case, enoughdetail is provided for the reader to understand the purpose of theanalysis, the availability and suitability of data, and theeconometric approach to measuring demand.978-1-4613-7593-7978-1-4615-5665-7

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The Demand for Addressed Admail and Complementary Products in Canada,rcels, and so forth must be analyzed. For example, the demand for parcels and packages may change as a result of a change in admail if consumers purchase fewer products through the mail as a consequence of receiving fewer mail order catalogs.1

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