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Titlebook: Strategy in Airline Loyalty; Frequent Flyer Progr Evert R. de Boer Book 2018 The Editor(s) (if applicable) and The Author(s) 2018 FFPs.avia

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發(fā)表于 2025-3-21 16:59:43 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
書目名稱Strategy in Airline Loyalty
副標(biāo)題Frequent Flyer Progr
編輯Evert R. de Boer
視頻videohttp://file.papertrans.cn/880/879429/879429.mp4
概述Provides first discussion and analysis of existing airline loyalty program strategies.Offers a comprehensive overview of the development of airline loyalty programs over time.Explores how FFPs could e
圖書封面Titlebook: Strategy in Airline Loyalty; Frequent Flyer Progr Evert R. de Boer Book 2018 The Editor(s) (if applicable) and The Author(s) 2018 FFPs.avia
描述.This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. .Strategy in Airline Loyalty.?also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future..
出版日期Book 2018
關(guān)鍵詞FFPs; aviation business; strategy; marketing; CRM
版次1
doihttps://doi.org/10.1007/978-3-319-62600-0
isbn_softcover978-3-319-87350-3
isbn_ebook978-3-319-62600-0
copyrightThe Editor(s) (if applicable) and The Author(s) 2018
The information of publication is updating

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沙發(fā)
發(fā)表于 2025-3-21 22:53:10 | 只看該作者
板凳
發(fā)表于 2025-3-22 02:10:23 | 只看該作者
Introduction,n a critical component of airline strategy in an industry characterized by intense competition, business model convergence, consolidation, volatile financial performance, and an increasing focus on data and data capabilities.
地板
發(fā)表于 2025-3-22 05:49:30 | 只看該作者
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發(fā)表于 2025-3-22 10:14:30 | 只看該作者
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發(fā)表于 2025-3-22 13:58:29 | 只看該作者
The Economics and Accounting of Frequent Flyer Programs,ides insights into liability management. Lastly, De Boer provides a complete overview of the key accounting principles for FFPs, and establishes how management projections form a key input into the accounting model.
7#
發(fā)表于 2025-3-22 18:25:35 | 只看該作者
Exploring the Ecosystem of the Frequent Flyer Program,d offers insights into why airlines and issuers have vested interests in these partnerships. Lastly, De Boer provides an overview of companies that provide services in the periphery of frequent flyer programs.
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發(fā)表于 2025-3-22 23:31:21 | 只看該作者
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發(fā)表于 2025-3-23 02:42:58 | 只看該作者
Trends and Innovations,ing better and more contextually relevant marketing offers. Lastly, De Boer identifies how FFP partnerships have evolved, and how their ongoing success has become contingent on the FFP being able to generate demonstrable value.
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發(fā)表于 2025-3-23 07:56:52 | 只看該作者
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