Titlebook: Strategies in E-Business; Positioning and Soci Ignacio Gil-Pechuán,Daniel Palacios-Marqués,Cesar Book 2014 Springer Science+Business Media

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Modelling the Influence of eWOM on Loyalty Behaviour in Social Network Sites,ps as relational marketing suggests. The model proposed, the justification of the relationships and the measurement scales aim to understand, explain and predict how eWOM communication influences loyalty behaviour in users’ SNS.

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Crowdsourcing as a Competitive Advantage for New Business Models,lains the crowdsourcing implementation process via a series of steps. The study is important as it opens up new areas of research in the literature and also provides some practical analysis and examples of its use by organizations.

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Website Effectiveness for Tourism Accommodation Companies,uring the online visibility of a sample of small- and medium-sized hotels. The conclusions extracted from this test are that the difficulties found in an objective procedure for imitating an actual costumer’s search behaviour can be overcome by the evaluation of online visibility by real costumers.

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persistence

The Importance of Trust in Information Security in Interconnected Organisations,g it for increasingly important functions while managing systems as interconnected entities, has a number of positive aspects, yet it also entails a progressive increase in risk in all information areas.

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