Titlebook: Strategic Sport Management; Sustainability of Sp Michal Varmus,Milan Kubina,Roman Adámik Book 2021 The Editor(s) (if applicable) and The Au

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From Management to Sport Management,ish) or “desport” (old French) standing for fun, joy, pleasure, play, or flirting. Certain elements of sports management were already used during the first ancient Olympic Games in 776?BC. One can say, in an exaggerated sense, that sports management was coined even before the word sport (Masteralexi

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Book 2021 of sport; the use of new technologies and organizational structures; and the involvement of various stakeholders matter more today than ever before. This book addresses the key influence of stakeholders in particular on the activities of sports organizations, taking into account certain territorial

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Conclusion,ainability of all companies in the business environment. This also applies to sport, in which the same elements are used and which is led by experienced professional managers and a large number of other workers with the same rights and responsibilities as in other sectors.

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1431-1941 ovides case studies on successful and unsuccessful sports ma.Sport, and in particular the sporting environment, has undergone significant changes in recent decades. The social significance and commercialization of sport; the use of new technologies and organizational structures; and the involvement

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