Titlebook: Strategic Social Media Management; Theory and Practice Karen E. Sutherland Textbook 2024Latest edition The Editor(s) (if applicable) and Th

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Managing Reputation, Ethics, Risk, Issues and Crises, privacy, consent, issues and crises to protect client/organisational reputation. The legalities and ethics surrounding the development of client contracts, effective social customer service and influencer marketing are also featured.

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Social Media Monitoring, Measurement, Analysis and Big Dataow to gather, report and analyse data to formulate recommendations for continual improvement of social media performance. It explores techniques such as sentiment analysis and netnography. Chapter?7 also focuses on social media monitoring, social listening, the analysis of social media data and the

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Social Media Scheduling and Account Management Platformsaccounts using social media management platforms. While the range of scheduling and account management platforms continues to increase, this chapter will explain the key things to consider when choosing and applying these technologies.

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Strategic Content Curationoretical and practical considerations involved with the content curation process. Part 2 provides guidance through this process. There is also a strong emphasis on finding accurate content that is of value to target audiences. This section also demonstrates a range of techniques to showcase curated

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Ethical Content Curationpinnings of content curation and the difference between content curation and content aggregation. The chapter also focuses on the steps to curate content in an ethical and legal way with a strong focus on sourcing accurate information to avoid issues such as: copyright breaches, plagiarism, legal pr

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The Content Curation Processtegic goals and objectives. As there are many AI-powered tools available that can automatically curate content on specific topics, this chapter will also explore the benefits and disadvantages between manual and automated content curation.

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