Titlebook: Strategic Social Media Management; Theory and Practice Karen E. Sutherland Textbook 20211st edition The Editor(s) (if applicable) and The A

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Social Media Monitoring, Measurement, Analysis and Big Datall demonstrate, these activities take place in all stages of social media management: strategy development, implementation and evaluation. W. Edwards Deming wrote: “Without data, you’re just another person with an opinion,” and this is definitely the case when it comes to social media management.

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Social Media Scheduling and Account Management Platformsal requirements, defining goals, objectives and key messages, devising effective tactics and social media analytics. With these fundamental components of social media strategy locked in, this chapter focuses on understanding and selecting the tools that can support the implementation of a clients’ o

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Strategic Content Curationia strategy, it must be implemented. This is where the next two sections of this book will prove to be extremely helpful to guide you through the process of curation and creation of strategic content to support the goals and objectives of the social media strategy.

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The Content Curation Processou do not own the copyright and clearly referencing authors and linking to their curated article is ethical best-practice. Now that you understand what is considered to be best-practice, you can apply this knowledge to our focus in this chapter: the content curation process.

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