Titlebook: Strategic Marketing Issues in Emerging Markets; Atanu Adhikari Book 2018 Springer Nature Singapore Pte Ltd. 2018 Strategic Marketing.Emerg

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New Product Strategy/Innovation: Challenges and Opportunities in Emerging Market activities, lack of resource with right skills and credible consumer data. This chapter focuses on the challenges and opportunities in emerging markets for new product development and product innovation.

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Strategic Marketing Opportunities in Higher Education in Indianity to reach the ladder of success. Wisdom was the sole purpose to walk on for Ashram where child since its early life use to learn, whereas presently its been treated as a path to earn. Structural changes in society have led to witness a dramatic shift of education system due to massive changes in

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Strategic Market Segmentation in the Dynamic Emerging Markets. It is like launching a spacecraft. The space mission becomes meaningless in the absence of a launch pad; similarly, the marketing mission has no meaning in the absence of the launch pad of market segmentation. Market segmentation in emerging markets is the challenge of erecting a launch pad on ter

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Strategic Application of Mobile Couponing in Indian Marketrketer’s arsenal. The opportunity to customize and the convenience that m-coupons provide to customers are the main reasons for their growth. This chapter explains the strategic role of m-coupons in driving marketing initiatives. Apart from the aspects of customization, the role of digital disruptio

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Demonetization in India: Opportunity for Digital Payment Industryes has given a positive trigger and opportunity for digital payments industry. This chapter focuses on analysing the environment in Indian economy which has made it conducive for the growth of digital payments industry. It also discusses possible steps that the industry participants could take to le

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Digital Strategies: Compatibility Issues in Emerging Marketsues are compatible with emerging markets to reach the ever-growing digital consumer base. Currently, we all are living at the edges of various digital touch points, and marketing is no exception to it; rather I would say it is one of the most technologically impacted organizational function compared

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