Titlebook: Strategic Innovative Marketing; 5th IC-SIM, Athens, Androniki Kavoura,Damianos P. Sakas,Petros Tomaras Conference proceedings 2017 Springe

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Strategic Innovative Marketing978-3-319-56288-9Series ISSN 2198-7246 Series E-ISSN 2198-7254

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Transversal Competences as a Medium of Teaching. The Case of Creativity, Innovation and Entrepreneurwhich also helps students to develop their new competences. Activities associated to the transversal competences have to be incorporated into the curricula, and should help the student in the learning process. It is necessary to establish the relationship between the activity to be developed and the

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Using Data Sources, Tools and Applications During Data Mining in Marketing Management of Higher Eductext of Czech higher education system, as well as to bring attention to possibilities offered by data sources, tools and technologies in management of the relationship with prospective applicants. The paper is primarily focused on results of research comprising several stages (both qualitative and q

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Social Media Analytics Empowering Customer Experience Insightre still uncovered possibilities for marketers. The focus of this paper is on analyzing the customers’ affective experiences appearing in the social media content. Through action design research, a framework that enables to analyze affective experiences from social media content is developed. The no

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Customer Perceived Value—A Key in Marketing of Integrated Solutionshave an edge over your competitors. The customer perceived value is not, however, an easy task to understand. It is especially complicated in case of integrated solutions, which are usually highly complex entities for customer to buy. In this paper, we examine the marketing of integrated solutions w

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Reliability and Perceived Value of Sentiment Analysis for Twitter Datater can produce information about people’s feelings toward their brand, business, and directors (.). Based on this information, companies can take actions to enhance their customer experiences and perceived brand value. This study investigates the reliability and perceived value of two sentiment ana