Titlebook: Star-Spangled Soccer; The Selling, Marketi Gary Hopkins Book 2010 Palgrave Macmillan, a division of Macmillan Publishers Limited 2010 busin

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Young Americans: Transfers and Lost Dollars, developing their skills? I do not purport to be an expert coach or skilled manager but all I know is that I have followed and watched soccer for over 45 years, know a good player when I see one and a promising kid when exposed to one. I have followed American soccer since 1989 and my gut tells me t

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,Soccer on American Television … It’s Bigger than American Idol!,network is airing the game live! This tells you a lot of what you need to know about televised soccer in the USA and the focus of the business dollars that drive it. First, that Spanish language television has been a dominant and consistent force in driving soccer forward as a TV product in the USA

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The Future of Soccer in the USA, the USA should produce players the world demands and have a national team capable of competing for honors at the World Cup. The USA over the next ten to 15 years, should develop players worth tens of millions of dollars in transfer fees for MLS teams to underpin their finances or to elevate the lea

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Star-Spangled Soccer,opposing fans, standing their ground, giving better than they were getting, fearless and proud, passionate and fervent, friendly yet watchful. At 1pm the roar that went up was a deafening and almost surreal wall of sound: USA!… USA!… USA!… — not necessarily original but stirringly powerful.

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Soccer United Marketing,orate America wanted baseball they could buy the “MLB”, football the “NFL”, basketball the “NBA”, but soccer, well, that just confused them and as such the “boss” was most likely off to the SuperBowl again!

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,You’re Playing the World Cup Where?,land. To those that did care, i.e. the rest of the world, it was nothing more than a corporate sell out: FIFA had lost its mind … how could it be hosted in the States? … what did they know about “Football”? … it’s all about money, a farce, a joke, but I suppose at least a joke with benefits … we get to go to Disneyland and Las Vegas.

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