Titlebook: Software-Marketing; Grundlagen, Konzepte Frank Wimmer,Bittner Book 1993 Springer Fachmedien Wiesbaden 1993 Beschaffung.E-Marketing.Erfolgsf

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Lothar Bittnerdiscourse.Offers a coherent perspective on the fragmented chThis edited volume explores different meanings of media convergence and deconvergence, and reconsiders them in critical and innovative ways. Its parts provide together a broad picture of opposing trends and tensions in media convergence, by

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Werner Schmidas practical knowledge in this regard. It brings together new media venturing practices in the west and east and covers new media opportunities in various emerging forms, including gaming, Internet, mobile and webcasting business..The book presents case studies from major transnational media compani

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er new media venturing practices in the west and east, coverThis book examines corporate entrepreneurship start-ups in the media industries and provides a timely solution to fill in the gap of academic as well as practical knowledge in this regard. It brings together new media venturing practices in

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